Last Updated: 31/05/2012
Our Privacy Mission Statement:
"At ASDA, we value the trust placed in us by customers, suppliers and colleagues who give us their personal data. Data security is one of our highest priorities and we aim to be as clear as possible about what we do with personal data and why we do it."
Our Privacy Statement for ASDA websites
Your privacy is really important to us, and we understand how important it is to you. Our aim is to be as clear and open as possible about what we do and why we do it. ASDA is committed to the online privacy of all its users.
This ASDA website is operated by the ASDA group of companies and its partners and these Asda Mobile pages are operated by 20:20 Mobile ("we", "us", "our").
We operate this site in order to promote products and services and, where these are provided by our partners, to be the interface between our customers and our partners. Our partners may have their own privacy policies which you should also view.
Where we refer to an order in this policy, this includes an order for goods or services, registration on a site, an application for a quotation or application for a product or service or opening an account.
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Information We Collect
User name and password – if we collect a user name and password, this is to keep your information secure and so that we can recall your information each time you visit us.
Name, address and postcode - without this we won't know where to send your order or to whom. We also use postcodes to quickly get your full address to save you typing it out, and in some cases to identify whether we deliver or offer services in your area.
Age / date of birth – we may need to collect your age or date of birth in order to be able to sell you certain products, such as insurance, financial services products or alcohol, and we may also use this to send you age or birthday related offers if you agree.
Telephone numbers - if there are any problems with your order or we need to clarify anything, we need to be able to contact you quickly.
Where you heard about us – we may ask you this to make our marketing more efficient.
Email address - we send a confirmation of your orders via email.
Correspondence – if you contact us we may keep a record of that correspondence.
Personal information of recipients will be used to ensure that the delivery is performed correctly, to communicate with the recipient if required and to respond to any communications from the recipient. Recipients will not be sent marketing information unless they subsequently become customers and provide us with any necessary consents.
IP addresses - when you visit our site, we will automatically receive your IP address, a unique identifier for your computer or other access device.
You may also provide us with personal information if you contact customer services, if you enter promotions or competitions run by us or if you communicate with us in some other way, for example by way of an email facility provided on the website.
Security - we may use your information to monitor the quality and security of the network and test and maintain our IT systems as well as to protect us, and our brand, from activities that might cause loss or damage.
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How We Use The Information We Collect
Our main uses of your information are explained above which in general is to process your orders, as well as to help us understand your needs and provide you with a better service. Your account may be used to store information about your previous purchases, personal preferences and shopping lists. But you should also be aware of the following uses –
Marketing – we (including our group companies and partners) and carefully selected third parties may use the information we collect to inform you, by letter, phone, SMS or email, about special offers and new products and services that we think may be of interest to you and we may tell you about other organisations' products and services. We will tell you about this when we collect your information and if you do not wish to receive these communications, please indicate this where requested. You can change your mind at any time by contacting our data protection officer at the address below. You can also unsubscribe following the instructions that we may include in any communication, such as email or text, that we send to you.
Customer care and correspondence - as part of our customer care procedures, our representatives may follow-up, either by letter, phone, SMS or email, to customers who have purchased goods or services from our website or who have posted comments about ASDA on the internet, for example to resolve a complaint or to ask for a testimonial.
Market research - from time to time, we may also use your information to contact you for market research purposes. We may contact you by letter, phone, SMS or email.
Personalise shopping - we may personalise your experience by using your past purchases and browsing habits to present special offers and new products and services that we think may be of interest to you. As technology develops this will really help us to improve our service to you.
Website improvement - in order to help us design our website and improve your experience, we may collect information about the way you use and access our website. Our web system collects information about each visitor, including IP address, the length of time spent on the website and the order in which pages are visited. We may employ third party experts to help us look at this information. However, rest assured that anyone we employ will treat all information with the same sensitivity and security that we treat it. This is explained in more detail in the cookies section below.
Fraud Prevention - in order to protect our customers and us from fraud and theft, we may review the information that we obtain from making identity checks and other information in our customer records, including how you conduct your account, and may pass this to other group companies, other retailers and to financial and other organisations (including law enforcement agencies) involved in fraud prevention and detection, to use in the same way. When you apply for products or services through our website you may also be subject to more detailed credit checks on terms which will be communicated to you.
Opting Out - you can opt out of receiving text messages from ASDA Mobile at anytime by simply replying to an ASDA Mobile text with "STOP". Our systems will log your request and have 30 days to update source systems.
Alternatively you can text STOP SMS to 47867 at any time. Our systems will log your request and again have 30 days to update source systems. This does not exempt you from receiving important service or legal messages. It will stop all marketing messages including, ASDA Mobile promotions, loyalty and marketing messages about new launches and also instore promotions from either ASDA or 3rd parties.
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In order to comply with new rules, we use a system of classifying the different types of cookies which we use on the Website, or which may be dropped by third parties through our websites. The classification was developed by the International Chamber of Commerce UK and explains more about which cookies we use, why we use them, and the functionality you will lose if you decide you don't want to have them on your device. Please be reassured that we are working on other privacy and cookie-related improvements to the Website.
What is a cookie?
Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.
Persistent cookies - these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
Session cookies - these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.
You can find more information about cookies at www.allaboutcookies.org and www.youronlinechoices.eu.
Cookies used on the Website
A list of all the cookies used on the Website by category is set out below.
Strictly necessary cookies
These cookies enable services you have specifically asked for. For those types of cookies that are strictly necessary, no consent is required.
These cookies are essential in order to enable you to move around the Website and use its features, such as accessing secure areas of the Website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.
These cookies collect anonymous information on the pages visited. By using the Website, you agree that we can place these types of cookies on your device.
These cookies collect information about how visitors use the Website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the Website works.
These cookies remember choices you make to improve your experience. By using the Website, you agree that we can place these types of cookies on your device.
These cookies allow the Website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Behavioural advertising and online privacy
A guide to behavioural advertising and online privacy has been produced by the internet advertising industry which can be found at www.youronlinechoices.eu. The guide contains an explanation of the IAB’s self-regulatory scheme to allow you greater control of the advertising you see.
Using browser settings to manage cookies
The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. You can also disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the website of its manufacturer.
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Who We Share The Information With
We will not sell, distribute or lease your personal information to third parties other than our subsidiaries, affiliates or parent companies unless we have your permission (for example for carefully selected third parties to contact you) or are required by law. We may disclose your information to process and fulfill your order, to provide services you request, for internal business analysis purposes, for the purposes of fraud prevention or if ASDA itself, or any of our business is bought or sold.
Market Research - we may provide information at an aggregated statistical level about our customers, sales, traffic patterns and related site information to third parties, but this information will not identify individuals.
International transfers - in order to carry out the steps detailed above we may send your personal information outside of the European Economic Area and, if necessary, across international borders. The data protection laws in these countries may not be as extensive as in the European Economic Area. However, we have taken appropriate steps to ensure the same level of protection for the processing carried out in these countries as within the European Economic Area.
Any details you provide may be electronically transferred to the US to our parent company Wal-Mart Stores Inc., which assists us in operating our websites. However, any such transferred information will be dealt with in accordance with the UK’s Data Protection Act.
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Storage of Data
We will not store your personal information for any longer than necessary, however we may be obliged by law to store your communications and personal information including activity logs and we may need to disclose details of these to government or authorised officials upon request. Like many websites, we use log files to monitor the effectiveness of our online marketing programmes.
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You have a right to access the personal information that is held about you. To obtain a copy of the personal information ASDA holds about you, please write to us at the following address enclosing your postal details and a cheque for £10, which we are entitled by law to charge, payable to ASDA Stores Limited:
Data Protection Officer,
ASDA Stores Limited,
Great Wilson Street,
Leeds, LS11 5AD
At ASDA, information security is one of our highest priorities and we have taken many steps to ensure your shopping experience with us is secure. Information about you will be kept safe and secure.
In order to prevent unauthorised access or disclosure of your information, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure information that is collected online.
Keeping your information secure - to help us keep your information confidential you should:
Keep your password secret.
Never distribute the website addresses for pages that you have looked at while logged in as a registered customer.
Password - you should choose a password that is not obvious or known to anyone else. You should never divulge your password to any third party, as you will be liable for all activity and charges incurred through use of your password whether authorised by you or not.
If you forget your password, you can request a new password, which will be emailed to the address we hold for you. You can change your password anytime through the account facilities on the website. Should we have reason to suspect that there is likely to be, or has been any breach of security, we may change your password and notify you of the change by email.
Payment Card Security - we use Verisign and the latest SSL (Secure Sockets Layer) technology to ensure that the details you provide when placing an order are kept private and secure, making shopping on our website safe. Our secure server encrypts your credit or debit card number details along with your personal information and converts them into bits of code that are then securely transmitted over the internet. Your browser will show when you are in a secure environment by displaying either a locked padlock or an image of a key in the grey bar at the bottom of the page; it may also warn you when you are entering a secured environment as you go to place your order. Once your payment information is received by us, your payment card is processed through the same systems that handle our store sales - so they're tried and tested over many years of secure operation.
Security in our offices - access to your information is restricted in our stores and offices. Only employees who need the information to perform a specific job are granted access to personally identifiable information. The servers that store this information are kept in a secure environment.
Purchase Guarantee - we are so confident about security on our website that when you shop with us we back each of your credit card purchases with a guarantee. In the unlikely event that unauthorised use is made of your credit card, most card issuers either cover all the charges that result from the unauthorised use or may limit your liability to £50. If your credit card issuer holds you liable for any of this £50 we will reimburse you up to the full £50. This guarantee applies where the unauthorised use is as a direct result of giving us your credit card details on our secure server and not through your own fault.
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Notification of Changes to This Policy
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We want to make sure we're giving you the information about privacy and security that you want - let us know what you think. If you have any feedback, questions or concerns, please contact us.
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